Operating systems · 2026

Operating systems for
the operators we believe in.

Platforms, case studies, and one operating method underneath all of it.

See the platforms →Read the method →

03 · Selected Work

Platforms we've built

Software and platforms shipped for real companies and real markets.

01 · Affiliates & Brands

affihub.com

Launch and run affiliate programs in minutes. First-party tracking, automated commissions, one-click partner payouts.

02 · Media Monitoring

vaiven.ai

Track brand mentions across thousands of LATAM news outlets. Real-time monitoring and AI-powered alerts for communications teams.

03 · AI crawler · macOS

crawlio.app

macOS app for AI-powered crawling. Built-in MCP server, traffic interception, visual extraction, WARC archives, and 19 audit analyzers — clones any site for offline use or agent integration.

04 · Home services

ayudalocal.com

Home services marketplace for Mexico. WhatsApp-first intake, vetted providers, and the full job lifecycle — intake, dispatch, payment, review — coordinated, not just listed.

05 · Sales desktop

cotizera.com

Desktop quoting app for B2B sales teams. Branded PDF generation, Kanban deal pipeline, product catalog, and AI-assisted proposals. Whitelabel via Tauri.

06 · Data infrastructure

dataware.co

Managed data warehouse with conversational access via MCP. Consolidates business tools into one SQL warehouse — query in plain English from Claude or any MCP client.

07 · Supply Chain

abastia.mx

Sourcing and supply-chain software for Mexican companies. Vendor management and logistics, end to end.

08 · Sender Readiness

warming.email

Fixed-price email warmup for new sending domains: check DNS setup, build sender history over 6-8 weeks, monitor health, and leave with a recommended starting limit.

09 · Industrial Growth

apce.mx

Growth system for APC Engineering: brand identity, SEO architecture, website, quote funnel, contact operations, and QR campaign assets for industrial lubricant demand.

11 · Product Experiment

cotorreo.app

A pre-build UX experiment for going out in CDMX. I audited the business first, then designed four versions before deciding not to build it.

Platforms

In production.

Software that ships, runs, and earns its keep across operations, intelligence, and infrastructure.

See all 9 platforms →

affihub.com

Affiliate operating system — programs, tracking, payouts in one stack.

vaiven.ai

Operational intelligence for revenue teams — meetings to memory.

crawlio.app

Native AI crawling agent — capture, analyze, extract from the desktop.

Case studies

Outcomes, with numbers.

Each case study leads with the metric. Each metric is a real operational shift.

See all 6 cases →

1,000 → 100,000+

Healthcare operations·2021 – 2022

Built a COVID-19 Testing Platform for 1M+ Users

Helped a Spanish laboratory scale from 1,000 to 100,000+ COVID-19 tests per month across Latin America during the pandemic.

Open source

Engineering·2025

Built an Airtable MCP that lets you chat with your database

An open-source MCP server that lets you query, edit, and chat with any Airtable base from Claude or any MCP-aware client.

60-person team

Operations·2017 – 2018

Scaling a Remote Sales Team from 0-60

How two operators ran a 60-person distributed sales team for a US client by splitting the funnel into specialized roles.

Writing · featured

Essays from the work.

A rotating set of long-form pieces and field notes from the operating room.

See all 126 essays →

essayai-systems

2026-02-08

Using Cloudflare Workers with tools like Airtable and Zapier. When organizations first explore using artificial intelligence, they usually begin by plugging AI directly into their tools. For instance, a marketing team might add an API key straight into their Airtable scripts or frontend interfaces to generate social media captions or product descriptions. On the surface, this seems quick and ef...

essayai-systems

2025-04-17

The Economics of Toolification

Why More Tools ≠ More Clarity We are living through an economic anomaly. Software creation, once gated by capital and engineering talent, is now virtually free. Thanks to AI code generation and no-code platforms, the marginal cost of developing digital tools has collapsed. What once required funding, a dev team, and months of planning can now be produced in a weekend by a single person with a g...

essayepistemic-systems

2024-02-18